Zoom

This is a good example of using a bar at the bottom of the screen on specific blog post pages, to advertise your email programme sign up form. When visiting their blog, users are presented with a slim black bar (that can be easily closed and removed) that asks them if they would like to sign up to be notified about new blog posts – this prompt is in keeping with the action they are already taking (reading the blog) and provides a smooth link to sign up.

When the user clicks on ‘Yes!’ they are taken to an extended bar where they can fill in their email address.