When will you make contacts?
This is a great example of an e-mail that features a moving gif. This design follows a standard e-mail B2C flow advertising the company’s new contact line. At the bottom of the e-mail, you will find a gif of contact lenses moving in and out of the packaging. This is a fun and creative way to give the customer a peak of the product before they purchase it.
B2B = 80% (4 passed filters, 1 failed filter)
B2C = 71% (12 passed filters, 5 failed filters)
Overall = 72%
Apple Mail 10 &11, Outlook 2007 & 2013 and mail.com