Interactive Email Design
Interactive Email Design
The White Company
E-Commerce
3 outfits you'll be wearing all Summer
TheWhiteCompany@emailuk.thewhitecompany.com
The White Company
In a great example of interactive email design, The White Company used hotspots to bring a group image of multiple products to life. As you mouse over or click on the pulsating + icons, you get a call to action button and a product name displayed. This animation works on both mobile devices and via the view in browser link however, we found it didn’t work in Gmail on Chrome, for example.
It also includes features such as text on a background image (e.g. “Planning a long-weekend escape? We’ve got the perfect pieces to pack – wherever you’re heading”) and a special offer for email subscribers only.
General Tips:
B2B = 100% (5 passed filters)
B2C = 89% (17 passed filters, 2 failed filters)
Overall = 92%
Failed Filters:
Apple Mail 10 & 11