Helpful Content leading to Products
Helpful Content leading to Products
The Home Depot
eCommerce
You’ve Got This 👍 Learn DIY Household Repairs
HomeDepotCustomerCare@email.homedepot.com
The Home Depot
This email from The Home Depot was received during the COVID-19 pandemic and is perfectly on message for the time it was sent – hitting on people being at home and the rise in DIY being done because of this lockdown situation.
The content starts with practical tips on how to complete specific tasks such as fixing a toilet (jobs you may usually outsource but are unable to due to social distancing) as well as leading to some key products you may need. It then goes on to detail three ways in which they can help to make shopping with them easy.
Unfortunately, the email doesn’t seem to be mobile responsive and simply shrinks, which makes the information in columns more difficult to engage with on a small screen. All the text in the email is also in as images which means that with images disabled, or slow to load, the main message and CTAs will be lost.
General Tips:
B2B = 100% (5 passed filters)
B2C = 89% (17 passed filters, 2 failed filters)
Overall = 92%
Failed Filters:
Apple Mail 10 & 11