• Find Inspiration

    Categories

    • B2B
    • B2C
    • Non Profit

    Types

    • Email Creatives (Automated)
    • Email Creatives (Standard)
    • Preference Centres
    • Sign Up Forms
    • Unsubscribe Forms

    Brand

    • Anthropologie
    • AO
    • Cath Kidston
    • Charity Water
    • Farmdrop
    • Fortnum & Mason
    • Gap US
    • Google
    • Gymshark
    • H&M
    • Habitat
    • John Lewis
    • JoJo Maman Bébé
    • JustFab
    • M&S
    • Marshalls
    • McDonald's
    • Moss Bros.
    • Net-a-Porter
    • Netflix
    • Next
    • Rifle Paper Co.
    • Sainsbury's
    • SelectSpecs
    • Swarovski
    • Target
    • The Home Depot
    • The White Company
    • Torrid
    • Warby Parker
    • Youtube
    • Zoom

    Country

    • UK
    • USA
  • Blog
  • E-telligence Book
Find Inspiration
Blog
E-telligence Book
Submit an Example

Email Creatives (Standard)

  • B2C, Retail / Ecommerce
  • Content, Covid-19

The Home Depot

Helpful Content leading to Products

Brand

The Home Depot

Industry

eCommerce

Subject Line

You’ve Got This 👍 Learn DIY Household Repairs

Sending Domain

HomeDepotCustomerCare@email.homedepot.com

Friendly From Address

The Home Depot

Desktop
Mobile
What we like about this email

This email from The Home Depot was received during the COVID-19 pandemic and is perfectly on message for the time it was sent – hitting on people being at home and the rise in DIY being done because of this lockdown situation.

The content starts with practical tips on how to complete specific tasks such as fixing a toilet (jobs you may usually outsource but are unable to due to social distancing) as well as leading to some key products you may need. It then goes on to detail three ways in which they can help to make shopping with them easy.

Unfortunately, the email doesn’t seem to be mobile responsive and simply shrinks, which makes the information in columns more difficult to engage with on a small screen. All the text in the email is also in as images which means that with images disabled, or slow to load, the main message and CTAs will be lost.

Accessibility Results

  • This email doesn’t feature ‘presentation’ roles set for screenreaders: Adding a ‘presentation’ role to tables tells a screen reader to skip reading the code that creates a table and only read the customer-facing text.

 

General Tips:

  • Ensure a good colour contrast ratio with text on background colours so that they are readable for those with visual impairments or colour blindness. Web Content Accessibility Guidelines (WCAG) 2.0 recommend a contrast ratio of 4.5:1 between colours for body content and 3:1 ratio for bolded text larger than 18px or 23px without a bold.
  • Be sure to remove ‘title’ attributes from images: A title attribute gives additional information about elements in your email, such as a tooltip that appears when a user hovers over part of an email. To improve accessibility, you should avoid using title attributes. They will disrupt the order in which screen readers read content. Instead, consider using alt text to describe an element.
  • Include a mix of bulletproof buttons and text links that are clearly defined using colour and underline features
  • Ensure all images have descriptive Alt text: Alt text allows you to describe images to users with visual impairments; screen readers can read the alt text to give details about the campaign. For images that don’t need text, simply add a blank alt attribute to ensure screen readers do not read the image’s URL path.

 

Results supplied by Email on Acid

Rendering Testing
Spam Test Results

B2B = 100% (5 passed filters)

B2C = 89% (17 passed filters, 2 failed filters)

Overall = 92%

 

Failed Filters:

Apple Mail 10 & 11

 

Results supplied by Email on Acid

You may also like...

Gymshark
Email Creatives (Automated)

Gymshark

View Example
Gymshark
Email Creatives (Automated)

Gymshark

View Example
Swarovski
Email Creatives (Automated)

Swarovski

View Example
JustFab
Email Creatives (Standard)

JustFab

View Example
Warby Parker
Email Creatives (Standard)

Warby Parker

View Example
JoJo Maman Bébé
Email Creatives (Automated)

JoJo Maman Bébé

View Example

Subscribe For Email Inspiration Updates

eFocus Marketing © 2021 All Rights Reserved
Facebook Twitter Instagram Youtube
  • Cookie Policy
  • Privacy Policy