• Find Inspiration

    Categories

    • B2B
    • B2C
    • Non Profit

    Types

    • Email Creatives (Automated)
    • Email Creatives (Standard)
    • Preference Centres
    • Sign Up Forms
    • Unsubscribe Forms

    Brand

    • Anthropologie
    • AO
    • Cath Kidston
    • Charity Water
    • Farmdrop
    • Fortnum & Mason
    • Gap US
    • Google
    • Gymshark
    • H&M
    • Habitat
    • John Lewis
    • JoJo Maman Bébé
    • JustFab
    • M&S
    • Marshalls
    • McDonald's
    • Moss Bros.
    • Net-a-Porter
    • Netflix
    • Next
    • Rifle Paper Co.
    • Sainsbury's
    • SelectSpecs
    • Swarovski
    • Target
    • The Home Depot
    • The White Company
    • Torrid
    • Warby Parker
    • Youtube
    • Zoom

    Country

    • UK
    • USA
  • Blog
  • E-telligence Book
Find Inspiration
Blog
E-telligence Book
Submit an Example

Email Creatives (Standard)

  • B2C, Retail / Ecommerce
  • Content, Covid-19, Design

Target

Instagram Style Grid Design Layout – COVID-19 Content Pivot

Brand

Target

Industry

eCommerce

Subject Line

Knock, knock! Your weekly electronics deals are here.

Sending Domain

targetnews@em.target.com

Friendly From Address

Target

Desktop
Mobile
What we like about this email

In this example of a more Instagram grid styled design, Target use an unusual layout to stand out from the crowd – with a three-column layout consisting of one ½ email size image and 2 ¼ size email images in a block row. The theme of the email is COVID-19 stay at home related and on message for the timing; offering business and pleasure electronic purchase options. They have cleverly matched the colours on images in each section to clearly define each offer, with a headline banner in between each to break them up and offer a subheading introduction and various offers.

Although there aren’t any obvious CTA buttons, each product name is linked and identified with a > symbol.

There is a short header navigation menu used at the start of the email and a longer footer menu to offer additional options.

Within the footer, there is also a ‘Subscribe’ option, to allow anyone who has been forwarded the message, an easy way to subsequently join the list themselves.

Accessibility Results

  • Some of the tables in this email do not feature ‘presentation’ roles set for screenreaders: Adding a ‘presentation’ role to tables tells a screen reader to skip reading the code that creates a table and only read the customer-facing text.

 

General Tips:

  • Ensure a good colour contrast ratio with text on background colours so that they are readable for those with visual impairments or colour blindness. Web Content Accessibility Guidelines (WCAG) 2.0 recommend a contrast ratio of 4.5:1 between colours for body content and 3:1 ratio for bolded text larger than 18px or 23px without a bold.
  • Include a mix of bulletproof buttons and text links that are clearly defined using colour and underline features
  • Ensure all images have descriptive Alt text: Alt text allows you to describe images to users with visual impairments; screen readers can read the alt text to give details about the campaign. For images that don’t need text, simply add a blank alt attribute to ensure screen readers do not read the image’s URL path.
  • Be sure to remove ‘title’ attributes from images: A title attribute gives additional information about elements in your email, such as a tooltip that appears when a user hovers over part of an email. To improve accessibility, you should avoid using title attributes. They will disrupt the order in which screen readers read content. Instead, consider using alt text to describe an element.

 

Results supplied by Email on Acid

Rendering Testing
Spam Test Results

B2B = 100% (5 passed filters)

B2C = 89% (17 passed filters, 2 failed filters)

Overall = 92%

 

Failed Filters:

Apple Mail 10 & 11

 

Results supplied by Email on Acid

You may also like...

Gymshark
Email Creatives (Automated)

Gymshark

View Example
Gymshark
Email Creatives (Automated)

Gymshark

View Example
Swarovski
Email Creatives (Automated)

Swarovski

View Example
JustFab
Email Creatives (Standard)

JustFab

View Example
Warby Parker
Email Creatives (Standard)

Warby Parker

View Example
JoJo Maman Bébé
Email Creatives (Automated)

JoJo Maman Bébé

View Example

Subscribe For Email Inspiration Updates

eFocus Marketing © 2021 All Rights Reserved
Facebook Twitter Instagram Youtube
  • Cookie Policy
  • Privacy Policy