Instagram Style Grid Design Layout – COVID-19 Content Pivot
Knock, knock! Your weekly electronics deals are here.
In this example of a more Instagram grid styled design, Target use an unusual layout to stand out from the crowd – with a three-column layout consisting of one ½ email size image and 2 ¼ size email images in a block row. The theme of the email is COVID-19 stay at home related and on message for the timing; offering business and pleasure electronic purchase options. They have cleverly matched the colours on images in each section to clearly define each offer, with a headline banner in between each to break them up and offer a subheading introduction and various offers.
Although there aren’t any obvious CTA buttons, each product name is linked and identified with a > symbol.
There is a short header navigation menu used at the start of the email and a longer footer menu to offer additional options.
Within the footer, there is also a ‘Subscribe’ option, to allow anyone who has been forwarded the message, an easy way to subsequently join the list themselves.
B2B = 100% (5 passed filters)
B2C = 89% (17 passed filters, 2 failed filters)
Overall = 92%
Apple Mail 10 & 11