COVID-19 Content Pivot
Working From Home? Protect your eyes with BlueGuard Digital Protection.
This email is a great example of adapting your content to the current world situation – to offer a product that is helpful alongside relevant tips to help the subscriber; in this case to protect your eyes whilst working from home.
We also like the ‘Why Choose SelectSpecs’ call out at the bottom of the email and the strong red stand out bulletproof CTA button.
Unfortunately, this email is not mobile responsive and simply shrinks, which makes the content hard to interact with and read on a mobile device and could be improved.
B2B = 100% (5 passed filters)
B2C = 89% (17 passed filters, 2 failed filters)
Overall = 92%
Apple Mail 10 & 11