📣 Don't miss out on the Next app!
Next’s email is clean, easily scannable, and features CTAs driving customers to download their app at the top and bottom of the email. We really liked the use of the animated gif here. It is the first thing you notice on the live email, and quickly sells the app experience.
We did notice that once you are ready to download the Next App, the links take you to a landing page instead of to the App Store or Google Play. The content on the landing page is essentially the same as in the email, so this seems like some unnecessary friction vs just directly sending you to the place you can download.
Additionally, this email is image based. All text, outside of the navigation at the top and disclaimers at the bottom, is contained in images with no alt text. So the message of this email is inaccessible to anyone who uses a screen reader or has images blocked.
B2B = 100% (5 passed filters)
B2C = 89% (17 passed filters, 2 failed filters)
Overall = 92%
Apple Mail 10 & 11