Netflix

• This email doesn’t feature ‘presentation’ roles set for screenreaders: Adding a ‘presentation’ role to tables tells a screen reader to skip reading the code that creates a table and only read the customer-facing text.

General Tips:

• Ensure a good colour contrast ratio with text on background colours so that they are readable for those with visual impairments or colour blindness. Web Content Accessibility Guidelines (WCAG) 2.0 recommend a contrast ratio of 4.5:1 between colours for body content and 3:1 ratio for bolded text larger than 18px or 23px without a bold.
• Include a mix of bulletproof buttons and text links that are clearly defined using colour and underline features
• Ensure all images have descriptive Alt text: Alt text allows you to describe images to users with visual impairments; screen readers can read the alt text to give details about the campaign. For images that don’t need text, simply add a blank alt attribute to ensure screen readers do not read the image’s URL path.

Results supplied by Email on Acid

B2B = 80% (5 passed filters)

B2C = 79% (17 passed filters, 2 failed filters)

Overall = 79%

Failed Filters:

Barracuda (5.18)
Apple Mail 10 & 11
Outlook 2007 & 2013

Barracuda SPAM scores are as follows:

3.5 – Score at which subject line is modified.
6 – Score at which message gets blocked.
10 – Score at which message gets quarantined.

Results supplied by Email on Acid