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Email Creatives (Standard)

  • B2C, Entertainment
  • Recommendations

Netflix

Personalised Recommendations

Brand

Netflix

Industry

Entertainment

Subject Line

Netflix tonight?

Sending Domain

info@mailer.netflix.com

Friendly From Address

Netflix

Desktop
Mobile
What we like about this email

Netflix offers a great example of making relevant content for users in this simple layout with clear headings and bold CTAs. We especially like the personalised recommendations and the functionality to add them to your account from the email.

Accessibility Results

  • This email doesn’t feature ‘presentation’ roles set for screenreaders: Adding a ‘presentation’ role to tables tells a screen reader to skip reading the code that creates a table and only read the customer-facing text.

General Tips:

  • Ensure a good colour contrast ratio with text on background colours so that they are readable for those with visual impairments or colour blindness. Web Content Accessibility Guidelines (WCAG) 2.0 recommend a contrast ratio of 4.5:1 between colours for body content and 3:1 ratio for bolded text larger than 18px or 23px without a bold.
  • Include a mix of bulletproof buttons and text links that are clearly defined using colour and underline features
  • Ensure all images have descriptive Alt text: Alt text allows you to describe images to users with visual impairments; screen readers can read the alt text to give details about the campaign. For images that don’t need text, simply add a blank alt attribute to ensure screen readers do not read the image’s URL path.

Results supplied by Email on Acid

Rendering Testing
iphone view
Android view
webmail view
Spam Test Results

B2B = 80% (5 passed filters)

B2C = 79% (17 passed filters, 2 failed filters)

Overall = 79%

 

Failed Filters:

Barracuda (5.18)
Apple Mail 10 & 11
Outlook 2007 & 2013

 

Barracuda SPAM scores are as follows:

3.5 – Score at which subject line is modified.
6 – Score at which message gets blocked.
10 – Score at which message gets quarantined.

 

Results supplied by Email on Acid

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