Newsletter Content (from a retailer)
Marks & Spencer (M&S) Food
Food & Drink
Our in-house M&S nutritionists share their tips
Marks & Spencer
This is a great example of a newsletter from a food and drink retailer (sent during the COVID-19 pandemic when people are looking for helpful content). Each section has a clear sub-heading, description and call to action button, utilising a one-column, two-column and S-Shaped design as you move down the email, which helps to separate key content sections, draw your eye down through the content and keep you engaged.
At the end of the email, there is also an Instagram call out, linking marketing channels together and encouraging interaction between them.
The email is mobile responsive and each section of content stacks one on top of the other for a great mobile experience that encourages engagement.
B2B = 100% (5 passed filters)
B2C = 100% (19 passed filters)
Overall = 100%