COVID-19 Content Pivot
Food & Drink
Missing your McDonald's breakfast?
In this email McDonald’s demonstrate another example of a great COVID-19 content pivot by divulging the recipe for their famous Sausage & Egg McMuffin. The layout is in their signature, one-column mobile optimised design and features step by step instructions on how to make the McMuffin at home.
They cleverly play on the social media element to help gain traction by inviting subscribers to share the recipe, as well as offering a snippet of brand reassurance about the quality of their eggs.
They also feature a ‘Stay at Home’ GIF at the bottom of their content.
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