COVID-19 Content Pivot
Our Family Fun Hub has arrived!
This email from McDonalds shows them pivoting their content during the COVID-19 crisis and focussing on helpful, educational and inspiring content to help their audience (families) with their new Family Fun Hub.
The email uses an ‘S-shaped’ design, snacking left and right with alternating images and text. The image content backs up the text and does not form the main message, which means that with images disabled, the main message and CTAs are still able to be seen and acted upon.
This email features great accessibility in multiple areas!
B2B = 100% (5 passed filters)
B2C = 89% (17 passed filters, 2 failed filters)
Overall = 92%
Apple Mail 10 & 11