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Submit an Example

Email Creatives (Automated)

  • B2C, Retail / Ecommerce
  • Welcome Email

JoJo Maman Bébé

Welcome Email

Brand

JoJo Maman Bébé

Industry

eCommerce

Subject Line

Welcome to JoJo | Thank you for signing up

Sending Domain

jojo@news.jojomamanbebe.co.uk

Friendly From Address

JoJo Maman Bébé

Desktop
Mobile
What we like about this email

This is a great example from JoJo Maman Bébé of a welcome email which welcomes and thanks new subscribers, delivers the opt in offer (code) promised and then goes on to offer a prompt to update your preferences so that they can personalise the messages you receive.

The email drives you offline to find your local store as well as online to keep shopping now. On a mobile device the content stacks for easy engagement with each part.

Accessibility Results

  • Remove ‘title’ attributes from images: A title attribute gives additional information about elements in your email, such as a tooltip that appears when a user hovers over part of an email. To improve accessibility, you should avoid using title attributes. They will disrupt the order in which screen readers read content. Instead, consider using alt text to describe an element.

General Tips:

  • Ensure a good colour contrast ratio with text on background colours so that they are readable for those with visual impairments or colour blindness. Web Content Accessibility Guidelines (WCAG) 2.0 recommend a contrast ratio of 4.5:1 between colours for body content and 3:1 ratio for bolded text larger than 18px or 23px without a bold.
  • Include a mix of bulletproof buttons and text links that are clearly defined using colour and underline features
  • Ensure all images have descriptive Alt text: Alt text allows you to describe images to users with visual impairments; screen readers can read the alt text to give details about the campaign. For images that don’t need text, simply add a blank alt attribute to ensure screen readers do not read the image’s URL path.
  • Ensure you feature ‘presentation’ roles set for screenreaders: Adding a ‘presentation’ role to tables tells a screen reader to skip reading the code that creates a table and only read the customer-facing text.

 

Results supplied by Email on Acid

Rendering Testing
Spam Test Results

B2B = 100% (5 passed filters)

B2C = 100% (10 passed filters)

Overall = 100%

 

Results supplied by Email on Acid

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