Driving Offline, Online
Discover the benefits of online shopping! 🔎
H&M Fashion News
This is a great example from H&M of combining offline POS shopping data with online behaviour; they know I’ve only shopped in store with them previously and sent an email to showcase the benefits of shopping online.
Incidentally this email was received during the COVID-19 UK lockdown when physical stores were closed.
The email also includes a subtle nod to the number of membership points the subscriber has (below the menu in the header of the email) and a recovery module menu at the bottom of the email leading to key product categories to explore.
B2B = 100% (5 passed filters)
B2C = 89% (17 passed filters, 2 failed filters)
Overall = 92%
Apple Mail 10 & 11