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    • Anthropologie
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Email Creatives (Automated)

  • B2C, Retail / Ecommerce
  • Animated GIF, Design

Gymshark

Brand

Gymshark

Industry

Retail

Subject Line

A few things you might not know about Gymshark

Sending Domain

gymshark@e-mail.gymshark.com

Friendly From Address

Gymshark

Desktop
Mobile
What we like about this email

This is another great example of a promotional e-mail from Gymshark. The email uses an ‘S-shaped’ design, snacking left and right with alternating images and text. This e-mail also features a moving gif at the top of the screen.

Accessibility Results

  • This email doesn’t feature ‘presentation’ roles set for screenreaders: Adding a ‘presentation’ role to tables tells a screen reader to skip reading the code that creates a table and only read the customer-facing text.
  • Remove ‘title’ attributes from images: A title attribute gives additional information about elements in your email, such as a tooltip that appears when a user hovers over part of an email. To improve accessibility, you should avoid using title attributes. They will disrupt the order in which screen readers read content. Instead, consider using alt text to describe an element.

General Tips:

  • Ensure a good colour contrast ratio with text on background colours so that they are readable for those with visual impairments or colour blindness. Web Content Accessibility Guidelines (WCAG) 2.0 recommend a contrast ratio of 4.5:1 between colours for body content and 3:1 ratio for bolded text larger than 18px or 23px without a bold.
  • Include a mix of bulletproof buttons and text links that are clearly defined using colour and underline features
  • Ensure all images have descriptive Alt text: Alt text allows you to describe images to users with visual impairments; screen readers can read the alt text to give details about the campaign. For images that don’t need text, simply add a blank alt attribute to ensure screen readers do not read the image’s URL path.

Results supplied by Email on Acid

Rendering Testing
iPhone 11 Rendering
Chrome Rendering
Android
Spam Test Results

B2B = 100% (5 passed filters)

B2C = 89% (17 passed filters, 2 failed filters)

Overall = 91%

 

Failed Filters:

Apple Mail 10 & 11

 

Results supplied by Email on Acid

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