You're officially in! You've scored a welcome gift
This is a really good example of a welcome email from Gap in the USA. It features a prominent offer to encourage a first purchase (both online and in-store options). It sets expectations of what to expect from the email programme and offers product inspiration in the form of ‘latest product’ recommendations.
It also prompts subscribers to take another action with another offer incentive – to set up a GapCard.
However, we have found that the mobile version of the email is not responsive and keeps the same layout (e.g. products in a three-column layout).
B2B = 100% (5 passed filters)
B2C = 89% (19 passed filters)
Overall = 100%
Apple Mail 10 & 11