Farmdrop

• This email doesn’t feature ‘presentation roles set for screenreaders: Adding a ‘presentation’ role to tables tells a screen reader to skip reading the code that creates a table and only read the customer-facing text.
• There is no page title set: Including a title adds more context to the email when subscribers use a screen reader. This tag also sets a title of the web page tab when viewing the email in a browser.
• Ensure all images have descriptive Alt text: Alt text allows you to describe images to users with visual impairments; screen readers can read the alt text to give details about the campaign. For images that don’t need text, simply add a blank alt attribute to ensure screen readers do not read the image’s URL path.

General Tips:

• Ensure a good colour contrast ratio with text on background colours so that they are readable for those with visual impairments or colour blindness. Web Content Accessibility Guidelines (WCAG) 2.0 recommend a contrast ratio of 4.5:1 between colours for body content and 3:1 ratio for bolded text larger than 18px or 23px without a bold.
• Include a mix of bulletproof buttons and text links that are clearly defined using colour and underline features (this email features a > link attribute which is helpful to denote a button)

Results supplied by Email on Acid

B2B = 100% (5 passed filters)

B2C = 95% (18 passed filters, 1 filter failed)

Overall = 96%

Failed Filters

Outlook 2007 (B2C)

Results supplied by Email on Acid