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This is a great example of a non-profit e-mail from Charity Water. This e-mail incorporates a moving gif at the top of it. The e-mail also incorporates a video halfway down the page. At the end of the e-mail, there is a call to action for all of the non-profit’s social media profiles.
B2B = 100% (5 passed filters)
B2C = 84% (16 passed filters, 3 failed filters)
Overall = 88%
Apple Mail 10 & 11, AOL