S-Shaped Design & Mother’s Day Opt Out
A little something for a lifetime of joy
This is a lovely S-shaped design example from Cath Kidston, snaking from left to right with alternating images and product description. Each product section features a clear sub-heading, descriptive copy and a call to action.
The email is themed around Mother’s Day, which can be a difficult day for many people; Cath Kidston add a human element into their content by offering the chance to unsubscribe from these specific kinds of emails whilst staying subscribed to the rest of their content.
B2B = 100% (5 passed filters)
B2C = 100% (19 passed filters)
Overall = 100%