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Email Creatives (Automated)

  • B2C, Retail / Ecommerce
  • Double Opt In

AO

Double Opt In Email Confirmation

Brand

AO

Industry

E-commerce

Subject Line

Activate your ao.com account

Sending Domain

customerservices@e.ao.com

Friendly From Address

ao.com

Desktop
Mobile
What we like about this email

This is a great example from AO of an account confirmation email – requiring an additional click to confirm they would like to register for an account and receive emails from the brand.

The email has a distinctive bulletproof call-to-action button for the subscriber to confirm the action, and clearly defined benefits listed that will be accessed once the account is active.

Accessibility Results

  • This email doesn’t feature ‘presentation roles set for screenreaders: Adding a ‘presentation’ role to tables tells a screen reader to skip reading the code that creates a table and only read the customer-facing text.
  • Remove ‘title’ attributes from images: A title attribute gives additional information about elements in your email, such as a tooltip that appears when a user hovers over part of an email. To improve accessibility, you should avoid using title attributes. They will disrupt the order in which screen readers read content. Instead, consider using alt text to describe an element.

 

General Tips:

  • Ensure a good colour contrast ratio with text on background colours so that they are readable for those with visual impairments or colour blindness. Web Content Accessibility Guidelines (WCAG) 2.0 recommend a contrast ratio of 4.5:1 between colours for body content and 3:1 ratio for bolded text larger than 18px or 23px without a bold.
  • Include a mix of bulletproof buttons and text links that are clearly defined using colour and underline features (this email features a > link attribute which is helpful to denote a button)
  • Ensure all images have descriptive Alt text: Alt text allows you to describe images to users with visual impairments; screen readers can read the alt text to give details about the campaign. For images that don’t need text, simply add a blank alt attribute to ensure screen readers do not read the image’s URL path.

 

Results supplied by Email on Acid

Rendering Testing
Spam Test Results

B2B = 100% (5 passed filters)

B2C = 100% (19 passed filters)

Overall = 100%

 

Results supplied by Email on Acid

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