Double Opt In Email Confirmation
Activate your ao.com account
This is a great example from AO of an account confirmation email – requiring an additional click to confirm they would like to register for an account and receive emails from the brand.
The email has a distinctive bulletproof call-to-action button for the subscriber to confirm the action, and clearly defined benefits listed that will be accessed once the account is active.
B2B = 100% (5 passed filters)
B2C = 100% (19 passed filters)
Overall = 100%